Along with cancer, cardiovascular diseases are today the most common cause of premature death. Unfavourable eating habits in Finland in the 1950s, caused the incidence of these diseases to grow. Besides cholesterol, a high salt content in food has been shown to present a significant cardiovascular risk. As early as the 1970s, Professor Heikki Karppanen developed a mineral salt product containing reduced sodium and added potassium and magnesium. Once it was discovered how to disguise the taste of mineral salt, production of the very successful Pansalt began in Finland in the 1980s.
Pansalt helps to balance the intake of minerals which affect blood pressure. The beneficial effects of Pansalt on blood pressure have been confirmed by many international studies. Pansalt is patented in more than 20 countries. There are also four spice mixes which contain Pansalt: Barbeque, Lemon Pepper, Hot Seasoning pepper mix and Garlic salt. Normally spice mixes contain a lot of salt, but these products are different. The amount of salt in Pansalt spice mixes is 16.4%-44.5%. All the Pansalt products are marketed by Oriola Oy.
In a world where the major causes of death in developed countries are elevated blood pressure, tobacco, and cholesterol, the patented MultiBene® food concept offers a valuable way forward by reducing both cholesterol and blood pressure. The patent is owned by MultiBene Group. The concept turns everyday foods into dual-action health foods that can also contribute to improved bone health and weight control.
Cardiovascular diseases can only be prevented effectively by reducing both elevated blood pressure and cholesterol levels. With MultiBene technology, it is now possible to produce a highly beneficial reduction in both these essential areas, in foods ranging from yoghurt and cheese to bread and juice products.
The MultiBene® concept - which has been patented in Europe, the US, and more than 40 countries elsewhere - involves enriching foods with a combination of minerals and plant sterols to produce a uniquely broad spectrum of health benefits. Worldwide MultiBene® patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium.
As cardiac health becomes increasingly important, business forecasts indicate that blood pressure- and cholesterol-lowering products are likely to be the most profitable source of innovation for food manufacturers in the near future.
A number of manufacturers have already taken advantage of MultiBene's innovative food technology, including the world's largest food company Nestle, which has launched MultiBene® NESTLE® Omega Plus® ActiColTM milk powder. In Ireland, the country's largest dairy company, Glanbia, has launched a dual-action MultiBene® yoghurt drink known as Yoplait Essence Lower Blood Pressure and Cholesterol. Fazer Bakeries, the leading bakery company in Finland and the Baltic area, has launched Ruisihme rye bread using the MultiBene® concept in Finland and Sweden. In addition, General Mills has created MultiBene® Nature Valley Healthy Heart cereal bars in the US.